Privacy policy

Privacy Policy

Effective Date: July 1st, 2025

This Privacy Policy explains how Lunchbox BV ("we", "us", or "our") collects, uses, and protects your personal data when you visit or make a purchase from our websites:

• www.lunchboxpacks.com/en-eu/
  
  
• www.lunchboxpacks.com/de-de/
  
  
• www.lunchboxpacks.com/nl-nl/
  
  
• www.lunchboxpacks.com/en-gb/
  
  

1. Who We Are

Controller: Lunchbox BV
Address: Verdunplein 17, UNIT C9880, 5627SZ Eindhoven, Netherlands
KVK Number: 97407550
Contact: euprivacy@itsmylunchbox.com

2. What Data We Collect

• Name, shipping and billing address
  
  
• Email address
  
  
• IP address and device/browser details
  
  
• Order and payment details (via Shopify Payments and Visa)
  
  
• Cookie identifiers (Google Analytics, Facebook Pixel)
  
  

3. Why We Process Your Data

We process your data for the following lawful purposes:

• To process and deliver your orders
  
  
• To provide customer service
  
  
• To send email marketing (if you opt in)
  
  
• To analyse website performance
  
  
• To comply with legal obligations (e.g. tax and accounting)
  
  

4. Marketing

You will only receive marketing emails if you opt in. You can unsubscribe at any time via the link in any marketing email or by contacting us.

5. Cookies

We use cookies for site functionality, analytics, and marketing. For full details, please refer to our [Cookie Policy].

6. Third Parties

We share data with:

• Shopify (e-commerce platform)
  
  
• Klaviyo (email marketing, USA)
  
  
• Google Analytics (analytics, USA)
  
  
• Meta/Facebook (marketing, USA)
  
  
• Junip (product reviews)
  
  

Data may be transferred outside the EU/UK under Standard Contractual Clauses (SCCs) and other approved safeguards.

7. Data Retention

We retain order data for 7 years (legal requirement). Marketing data is retained for 2 years unless you withdraw consent sooner.

8. Your Rights

Under GDPR/UK GDPR, you have the right to:

• Access your data
  
  
• Request correction or deletion
  
  
• Object to processing
  
  
• Withdraw consent
  
  
• File a complaint with your local data protection authority
  
  

To exercise these rights, email: euprivacy@itsmylunchbox.com