Effective Date: July 1st, 2025
This Privacy Policy explains how Lunchbox BV ("we", "us", or "our") collects, uses, and protects your personal data when you visit or make a purchase from our websites:
Controller: Lunchbox BV
Address: Verdunplein 17, UNIT C9880, 5627SZ Eindhoven, Netherlands
KVK Number: 97407550
Contact: euprivacy@itsmylunchbox.com
Name, shipping and billing address
Email address
IP address and device/browser details
Order and payment details (via Shopify Payments and Visa)
Cookie identifiers (Google Analytics, Facebook Pixel)
We process your data for the following lawful purposes:
To process and deliver your orders
To provide customer service
To send email marketing (if you opt in)
To analyse website performance
To comply with legal obligations (e.g. tax and accounting)
You will only receive marketing emails if you opt in. You can unsubscribe at any time via the link in any marketing email or by contacting us.
We use cookies for site functionality, analytics, and marketing. For full details, please refer to our [Cookie Policy].
We share data with:
Shopify (e-commerce platform)
Klaviyo (email marketing, USA)
Google Analytics (analytics, USA)
Meta/Facebook (marketing, USA)
Junip (product reviews)
Data may be transferred outside the EU/UK under Standard Contractual Clauses (SCCs) and other approved safeguards.
We retain order data for 7 years (legal requirement). Marketing data is retained for 2 years unless you withdraw consent sooner.
Under GDPR/UK GDPR, you have the right to:
Access your data
Request correction or deletion
Object to processing
Withdraw consent
File a complaint with your local data protection authority
To exercise these rights, email: euprivacy@itsmylunchbox.com